SEO report of optimisenz.com
Optimise – Building online marketing capability in the NZ ...
optimisenz.com/
Building online marketing capability in the NZ arts & cultural sector
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : optimisenz.com/
Character length : 15
Title
Optimise – Building online marketing capability in the NZ arts & cultural sector
Description
Building online marketing capability in the NZ arts & cultural sector
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
type: website
title: Optimise
description: Building online marketing capability in the NZ arts & cultural sector
url: https://optimisenz.com/
site_name: Optimise
image: https://optimisenz.files.wordpress.com/2015/09/partnership-logo1.png
image:width: 994
image:height: 360
locale: en_US
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://optimisenz.com/robots.txt
https://optimisenz.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Optimise – Building online marketing capability in the NZ arts & cultural sector
Character length : 90
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 90
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 21%
Acceptable! The text / code ratio is between 15 and 25 percent.
Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 12 | 0 | 1 | 0 | 0 |
Heading structure in the source code
- <H1> Optimise
- <H2> Building online marketing capability in the NZ arts & cultural sector
- <H2> 10 Top Digital Strategy Tips for NZ arts organisations
- <H2> Free Google Analytics webinar clinic for NZ arts organisations
- <H2> Engaging content – what works?
- <H2> Are you considering Instagram for your arts organisation?
- <H2> Re-thinking email in a mobile environment
- <H2> Digital strategy an organisation-wide thing
- <H4> “A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.” – TechTarget, September 2015
- <H2>
- <H2> Two NZ arts organisations talk Twitter
- <H2> Festival launch gets attention on Twitter
- <H2> Maximising Twitter – Conversation Starter with New Zealand arts practitioners
- <H2> We need to talk about mobile
Word cloud
- digital52
- new44
- arts33
- strategy28
- zealand26
- mobile25
- marketing23
- organisations17
- festival16
- creative15
- twitter13
- google12
- online12
- how11
- technology10
- leave10
- live10
- audience10
- comment10
- uncategorized9
- organisation9
- media9
- zealand’s9
- optimise9
- two9
- now9
- get9
- discussion8
- auckland8
- email8
- content8
- audiences8
- most7
- tools7
- team7
- webinar7
- don’t7
- writers7
- development7
- conversation7
- series6
- starter6
- members6
- all6
- platform6
- april6
- vicki6
- developing6
- march6
- years6
- data6
- goals6
- audienceconnect6
- five6
- it’s5
- programme5
- view5
- manager5
- video5
- connection5
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| digital | |||
| new | |||
| arts | |||
| strategy | |||
| zealand | |||
| mobile |
Two Word cloud
- new zealand14
- digital strategy10
- creative new8
- zealand arts6
- online marketing6
- audienceconnect leave6
Three Word cloud
- new zealand arts8
- creative new zealand’s3
- optimiser online marketing2
- marketing and information technology2
- cross-functional team with2
- zealand arts organisations2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 15 images on this web page.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
8.10
Flesch Reading Ease
51.40
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.60
Dale–Chall Readability
7.80
SMOG Index
10.70
Spache Readibility
5.00
Number of letters
20253
Number of words
3963
Number of sentences
500
Average words per sentences
8
Number of syllables
6904
Syllables in words
6804
Average syllables in words
1.74
Number of words in first three syllables
838
Percentage of word / syllables
21.15
Words not in Dale-Chall easy-word list
1861
Words not in Spache easy-word list
746
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
4,350 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- https://r-login.wordpress.com/remote-login.php?action=js&host=optimisenz.com&id=86230177&t=1493860322&back=https%3A%2F%2Foptimisenz.com%2F
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Links
We found a total of 95 different links.
Internal links: 56
External links: 39
Internal links: 56
External links: 39
External links:
Internal links:
Website security
IP
192.0.78.25
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H1 : Optimise, ( 85px from top )
- H2 : Building online marketing capability in the NZ arts & cultural sector, ( 116.1875px from top )
- H2 : 10 Top Digital Strategy Tips for NZ arts organisations, ( 235px from top )
- H2 : Free Google Analytics webinar clinic for NZ arts organisations, ( 5535.5px from top )
- H2 : Engaging content – what works?, ( 6989.5px from top )
- H2 : Are you considering Instagram for your arts organisation?, ( 8387px from top )
- H2 : Re-thinking email in a mobile environment, ( 9873px from top )
- H2 : Digital strategy an organisation-wide thing, ( 12488px from top )
- H4 : “A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.” – TechTarget, September 2015, ( 12745.5px from top )
- H2 : , ( 12962.5px from top )
- H2 : Two NZ arts organisations talk Twitter, ( 15841px from top )
- H2 : Festival launch gets attention on Twitter, ( 17947px from top )
- H2 : Maximising Twitter – Conversation Starter with New Zealand arts practitioners, ( 20156.5px from top )
- H2 : We need to talk about mobile, ( 21746.5px from top )
Typos
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